our story
Alphons was born from a desire to redefine modern fashion through cultural freedom, presence, and intention.
Rooted in values of freedom, craftsmanship, authenticity, intentionality, and minimalism, each collection blends heritage construction with contemporary silhouettes, creating garments that are understated but never unnoticed.
Designed for those who move with purpose and speak through subtlety, Alphons pieces are a canvas— crafted to empower self-assured individuals who value clarity over noise and integrity over trends.
In a landscape crowded by excess, Alphons is committed to a different kind of luxury: one that serves as a vessel for meaning, an imprint designed to last beyond trend or season.
our founder
Alphonse Bertrand Tock is the mind and heart behind Alphons — a designer without formal fashion training, but with a deep conviction that clothing is identity. His path into design wasn’t shaped by classrooms, but by curiosity, lived experience, and the desire to create pieces that feel as profound as they look.
Alphonse had a simple conviction — that true freedom lies in not needing to explain who you are. His vision was not about following fashion, but more about building presence. Clothing, for him, is not decoration but identity: lived, felt, remembered.
What sdefined Alphons is his belief that style is less about decoration, and more about presence. With an eye for minimalism and a spirit of quiet rebellion, he redefines streetwear as something refined, intentional, and emotionally intelligent.
Through Alphons, Alphonse reminds us that true freedom is not loud — it is simply lived.